Without a doubt, menu hosting sites and the emergence of new delivery companies have had a huge impact on the hospitality industry and the way restaurants operate.
Consumers are increasingly expecting online ordering and have become accustomed to the convenience of home delivery for a wide range of food options.
As such, restaurant and takeaway owners are feeling the pressure to get on board with these third party companies as a way to keep up with their competitors and to satisfy the demands of the modern consumer.
The more market influence these third party companies have however, the more business owners are starting to discover the serious downsides to working with them.
Indeed, it can very much be a double edged sword
Commission rates can be as high as 35%! On top of that, these platforms will encourage your customers to order from your competitors.
A loss of repeat orders from loyal customers and endlessly shrinking profit margins may well be the price you pay for an initial increase in sales.
When profit margins in the food industry are often razor-thin to begin with, these kinds of costs are unsustainable for most small businesses.
You might be taking more orders, but it eventually becomes counterproductive when you’re working harder for no extra profit.
So what can be done?
Avoid the business partner you never wanted and:
Reclaim your profit margins with lower commission rates
Build up your own database of loyal customers
All of this can be achieved with your own dedicated ordering website + app and ongoing marketing support from Zwift. Our service includes...
An ordering website + app uniquely branded to your business
(no generic templates).
Your own valuable customer database growing every time an
order is placed.
Re-marketing to encourage loyalty and repeat orders.
It’s the perfect recipe to ensure you grow your business in 2018 and beyond.
Contact Us today and take back control of your business.